Featured in: Tech In Asia, AlertTify, e27.co, BackScoop

• Built an AI-powered content engine leveraging ChatGPT, Sora, Midjourney, Heygen, Captions, ElevenLabs, Kling AI, and VEO3 to produce realistic, high-conversion UGC videos for Truely
• Initiated and scaled influencer marketing by creating a full-stack CRM and contract automation system using Google Apps Script, Zapier, and OpenAI API, reducing manual work by 80% and streamlining hiring, onboarding, and campaign management.
• Managed App Store Optimisation for eSIM related keywords across multiple regions using tools like App-Tweak and ASO-World.
• Led performance marketing strategy and execution across Meta, Google, TikTok, and Apple Search Ads, managing a $25K/month budget with consistent CPA optimization.
• Integrated AppsFlyer for mobile attribution, GTM for advanced web tracking, and Metabase for building custom growth dashboards, enabling real-time decision-making.
• Designed and implemented data-driven acquisition funnels, audience segmentation, and automated reporting to improve campaign efficiency and scalability across multiple geographies.

Featured in: TechCrunch, Tech In Asia

• Developed and implemented B2B email and LinkedIn outreach automation funnel that consistently generates over 20 bookings per month from email and 12 bookings from LinkedIn, with a monthly tools expenditure of only $260. Increased MRR by 450% within 6 months.
• Integrated Zapier with Sales CRM, Calendar, and Website Contact Form to streamline lead management, significantly reducing manual effort and improving operational efficiency.
• Created an automated user-onboarding email pipeline with a sequence of educational emails, resulting in a 28% increase in weekly conversion rates by spending only $10 per month.
• Integrated acquisition attribution tools such as Branch, UTM tracking, Pixel, and others to optimize ad spending across Meta, Google, LinkedIn, and X (formerly Twitter), achieving a 36% cost efficiency on user acquisition.
• Redesigned and revamped the company website, including the creation of three targeted landing pages for different user segments using Figma. Personal Page | Business | API Page
• Implemented SQL-based queries and dashboards in Metabase to analyze key customer metrics, including retention rate, lifetime value (LTV), and churn, enabling data-driven marketing decisions.
• Created and managed 2 Web3 communities for Wind App on Telegram, engaging 800+ active members. Community 1 | Community 2
• Coordinated partnerships and facilitated free tickets to seven Web3 events worth $80K USD for our users, enhancing brand loyalty and user engagement.

Featured in: Future Startup, TBS

• Designed, Built MVP, and Launched HypeScout, a data-driven influencer marketing platform, during the COVID-19 pandemic to support digital marketers and content creators across South Asia.
• Raised $305K in investment from 14 international Angels & Venture Capitalists.
• Acquired 32K influencers by spending only $6K in paid ads in total. Created a product-led referral-program & network effect to keep our CPA low.
• Served 4,500 companies in Bangladesh & India with their influencer marketing effort.
• Completed 12.7K influencer campaigns Generating $520K in GTV.
• Hired and managed a team of 30+ employees, scaling business operations across South Asia over four years

Featured in: TechCrunch, Tech In Asia, Nasdaq, CNBC

• Started as the second employee at Pathao Rides, eventually leading the digital marketing team and driving the company's growth into the largest ride-sharing and food-delivery startup in Bangladesh. Successfully scaled operations to Nepal in 2018, acquiring over 10 million users.
• Acquired over 8 million paid customers through strategic spending of approximately $700,000 across multiple channels, including Facebook Ads, Google PPC, and Influencer marketing. Additionally, onboarded third-party ad publishers like AdPlay and Shareit to enhance growth.
• Starting from 50 bike rides a day, scaled it to 100K+ bike rides, 25K+ car rides, and 40K+ food delivery a day out of which around 30% came from direct digital marketing efforts.
• Produced 155+ content, including 35+ high-quality video commercials and 100+ animated videos to drive lead generation and user acquisition. Coordinated 20+ photoshoots.
• Integrated CleverTap and AppsFlyer to optimize ROI and automate customer journeys, while spearheading digital media planning and promo strategy. Later, we built our own tool internally and saved $11K/m by replacing these tools.
• Survived a big layoff of over 300 employees, transitioning from leading a 10+ person digital marketing team to becoming its sole member. Strategically prepared, pitched, and successfully sold ad placements within our app to external companies, generating critical revenue that sustained and help to rebuild the marketing department